So much power: business lessons from Ye’s remarkable Donda deployment

Credit: Kanye West

Thursday night in Chicago, Kanye West peaked reported multi-million dollar winnings are heading to an album that hasn’t even been released yet.

The remarkable feat is the first of its kind for artists of his ilk: launching a tour of listening to albums performing songs no one has heard before, while still managing to attract enthusiastic ticket holders to large venues. to the point of exploding. Last night, for example, in her hometown, the Donda experience nearly filled Soldier Field, which can accommodate more than 61,000 people.

What’s even more intriguing is that there isn’t even an official release date for the album yet. Nonetheless, the power that the enigmatic artist commands is well deserved. With a career in music and fashion spanning over a decade, he has built a die-hard fan base that will follow him wherever he goes. Even his detractors can’t help but watch. And if they attended the last part of the Donda Experience, they were amazed.

Co-conceptualized by Balenciaga’s Demna Gvasalia, Ye went all out: an almost exact replica of the childhood home he shared with his beloved mother, surprise appearances from Da Baby, Marilyn Manson, Senseeah, and Kim Kardashian, and even a closing act that ignited it. Literally.

It’s no surprise that he has already racked up millions during the duration of the deployment. After years of meticulously cementing his place among the icons, he’s definitely made some hugely impressive money moves that we should take note of. Here’s a look at some of the financial lessons to be learned from Ye’s latest pop culture coup.

He recognized the power of timing.

His next 10th album DONDA– named after her late mother Donda West – was first teased over a year ago in March and then slated for a summer release. Six months later, in mid-2021, there was still no sign of the record. While he himself hasn’t directly commented on the reasoning behind the pushed back timeline, it wouldn’t be surprising if he schedules the release to coincide with the world reopening, making it easier to produce promotional experiences to a larger extent. homeless ladder. -Place the warrant that hovers above everyone’s heads.

It should also be noted that the anticipation of construction for over a year has given it time to capture everyone’s attention, thus improving its chances of a well-received project.

To remember : Spend time creating the best possible product or service and releasing it when the time is right for you.

He prioritized the authenticity of the brand

Since entering the public eye nearly two decades ago, Kanye’s unique style and personality have captivated everyone. From his carefully crafted music production to his unique fashion imprint, there is no one like him. Now he has “produced” his commitment to singularity to the point of billions of dollars through its Yeezy brand and other business ventures.

His most recent display of authenticity, in tandem with the launch of his album, will likely increase his fortune even further.

Long referring to himself as “Ye” in his music and social media, it was recently reported that he was officially offering it with a legal name change. This decision should be a brilliant business decision.

“Authenticity is what drives relevance today, and the biggest risk for a fashion brand is not being relevant,” said Angelique Rewers, CEO of consulting firm BoldHaus. Forbes. “What is so beautiful about it … [that] it’s even more authentically Kanye because that’s what his entourage has called him for a long time – it’s an authentic evolution of his brand.

To remember : Prioritize exploring brand authenticity for your business and make sure you focus it throughout your business growth journey.

He persisted despite the financial challenges.

Just five years ago, Kanye made headlines when he begged Facebook CEO Mark Zuckerberg via Twitter to spend $ 1 billion on his “ideas” because he was personally in debt of $ 53 million. .

It sent a shock wave of confusion through many of us due to the entrepreneur’s reported worldwide success with his Yeezy brand and musical work. Turns out he didn’t need a dime from Zuckerberg because he pivoted and made some key business decisions which catapulted its profits in less than a year.

Now he continues his innovative business tactics with paid album listening nights that provide a concert experience that people seem to have no problem shell out paying big bucks for.

To remember : It’s important to stay nimble, especially during times of financial challenge. Be careful not to close yourself off to opportunities that are outside your comfort zone but could also potentially help you reach your financial goals.

Put it all together

Over the years, Kanye has given us his heart and soul through music, and his keen eye through his fashion. But judging from his recent work, he also offered us some key tips that we should take heed of when it comes to our own professional life.